Snickers commercia: http://www.youtube.com/watch?v=Sci-RiYuXXk
This commercial is an advertisement for snickers. In the commercial, the two working men transform into two well known “whiney” celebrities. So, in order to change them back from being whiny – their co-workers give them a snickers to help them stop their hunger and whininess.
The source that this was created from was Mars Inc. which is the company that creates Mars candy bars, such as Snickers. They are credible because they have been around since 1932 when the first Mars factory was created. Because of the immense amount of years they have been around, they are credible because they have experience and a trustworthy team – especially if people keep buying their products (as shown by the over $30billion revenue every year).
The context of this piece would be causal or spatial. It would be causal because you have to have background knowledge on the two celebrities in the commercial to understand the satire. It would also be spatial because although it was “in the moment”, the commercial was overall, more of a reaction to hunger from the work they were previously doing. It would be temporal if they showed how their hunger was created and then had the characters acting hungry rather than just showing the post reaction to the pre occurrence.
The purpose for this commercial was to make people buy Snickers because according to what happened, it can satisfy you’re hunger and make you less whiney and more active.
The audience this was written for would be the hard-working people of America (most likely the “99%”) who normally get hungry in the middle of the day and are looking for a satisfy snack – IE Snickers.
The few rhetorical elements that really stood out to me were communal memory and satire. The communal memory was shown through the two well-know “whiney celebrities”, Rosanne and Richard Lewis. It was also shown when they alluded to the “mid-day hunger” that many Americans have during the middle of their work day. The satire was shown through the things that the celebrities were saying and whining about; IE how Rosanne’s back hurt, then she got hit by the log so her front hurt.
I believe that the author did accomplish their purpose. They did because I know that I was more convinced to buy a snickers now than I was before since I just thought of them originally as just candy bars, where as they now made them seem like something to cease the hunger. Although, I don’t usually eat candy bars as snacks, if I was a regular American consumer, I would most likely go out and buy snickers as snacks now.
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