The commercial was about a man who used the Old Spice shampoo and was talking to women as a whole. He was saying to examine “your man” and see the different between your man and him. He then said if you want your man to be like him, he has to use Old Spice shampoo and not the “girly” shampoo he uses now.
The author of this commercial was now shown however, I did some background research on the company Old Spice. I established their credibility by understanding their previous commercials and who they had in them. They listed celebrities like Neil Patrick Harris and Tony Stewart and this shows me they are credible because these famous people (and their managers) would not allow them do to the commercials if the company was not.
The context of this piece would definitely be temporal. Since this commercial was based on the here-and-now rather than referring back to history, it would be temporal and current. Also, he is asking immediate questions that ask for immediate reaction.
The purpose why this piece was written was to convince women (who aren't single) that their mans aren't manly enough because they don't use Old Spice. They are saying that in order for a man to be a real man - or at least like the man in the commercial - then they have to use old spice because it defines your manhood.
The audience is obviously directed towards young women and men who are dating/married because he specifically asks the women to “look at your man…now back to me” and to tell him to use the manly shampoo. Mainly, though, the audience is women who are not single.
In the commercial, some rhetorical elements that they used were: voice/tone, contrast, emphasis, satire, recurring elements, pronunciation, and pace. With voice/tone comes pronunciation and pace. Throughout the entire commercial, the man was pronouncing his words in a “manly” sort of way by emphasizing his deep voice and adding articulation into his slowed pace. The pace was slow to also emphasize and enhance the potency of this product. Emphasis was also included in the satire of the setting because by emphasizing his attractiveness with the beach and the ship and all other admirable things, it improved the persuasion to the women and his manliness. There was also recurring elements (like “look at you man” and the way the scenes kept changing). Then contrast was included in his normal, serious tone of voice with the hilarity of the scenes changing and what he was saying like, “I’m on a horse”.
Yes they did accomplish their purpose because they were trying to persuade the audience that their “man” was too “girly” and that Old Spice is extremely manly and will make you “god-like” (like the man in the commercial). They were able to accomplish this “man-ifying” purpose by having an attractive man play the front man as well as having him direct his focus on the women instead of men – which most commercials like this are directed towards. It gives it a different and interesting element.
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